Step 1: Pick Your Niche
There are thousands of photography blogs out there, and to be able to stand out from them, you’ll have to focus on a specific niche. How to choose your niche area? You’ll have to consider the following:
- Does the subject excite me?
If the topic you’ve picked doesn’t give you excitement, it might not excite your audience as well.
- Do you have any idea of the subject?
Don’t expect people to respect your authority on a specific topic if you aren’t exactly an authority.
- Are other individuals engrossed in this topic?
If your focus is too insufficient, you probably won’t gain a large enough audience
- What makes you unique?
You are unique, and your blog should not be any different. Exploit on your strengths, whether that is your work, writing style, or technical capacities.
There are several photography niches to take into consideration. Some of the most popular in Australia include food, special events, weather, sports, and travel.
These are just three Australian photographers who have excelled in their own niches:
- Justin Khamara
Ms. Khamara’s oeuvre uses thinly sliced photos and images of one subject taken from several different angles.
- Bill Henson
In order to create a type of ‘modern mythology’, Bill Henson uses a specific time of the day- twilight- to take photos of landscapes and the teen youth.
- Tracey Moffatt
She creates thought-provoking oeuvres that explore world issues, including race, media, gender stereotypes and class division.
Step 2: What Should Be In A Blog Name?
- The domain name must be short but memorable and catchy.
- In order to create a unique blog name, you must use your creativity. You can make a list of words that is closely related to your future blog. Some of the most memorable and catchy Australian photoblogs include 1000 Bedrooms, Coast to Coast, The Room Illuminated, and Snappy Street.
- You have to ensure that your name is unique. You can check various social medias (or simply google it and hope it doesn’t show hits).
- Stay away from hyphens! They can diminish your credibility as a photographer since arguably, they indicate spam.
Step 3: Set Up Your Website
As soon as you’ve already chosen a name for your blog, now it’s time to make it. You will require a hosting company, a blogging platform, and a domain name.
Step 4: Knowing The Do’s And Don’ts Of Uploading Photos
There are only two don’ts you should not forget, uploading your originals to your site and forgetting to save the original versions before editing them. Here are the following do’s you should remember:
- Upload your photos as JPEG files
- Edit the photos prior to uploading. Don’t forget to resize the images so they’ll fit the page.
Step 5: Do Not Forget The Content
Since search engines like Google use the words on your site to know what it’s all about, utilize your heading, title, meta-description, and alt tags in a logical, descriptive manner. To increase your rankings, don’t forget to assign alt-text to your photos. Generally speaking, text pertinent can increase your rankings in search results.