Friends or fellow bloggers might have advised you at one point to create a photo blog. And as you check the internet, the population of photographers having photo blogs have grown. You might have already a blog, or might be considering to make one. Either way, let’s understand why blogging is important for photographers like you.
Photography is a personal service. Clients are allowing you to enter their lives, and trusting you some of the most significant moments. The more you can give them a good reason to feel comfortable with employing you, the better.
A blog website is the best tool for doing just that. It provides you the chance to exhibit yourself, why you’re a photographer, and the value you can give to a potential client. It shows them a sneak peak into your motive and how you handle your clients. This will become a crucial part of their decision.
Another reason is that it allows potential clients see your most current and best oeuvre. When you’re still a starter, you might be refining your work at a very fast pace. Portfolio websites have the propensity to become inactive, and several photographers fail to update them regularly. A photo blog makes sure that potential clients are seeing your newest photos. This guarantees that they get familiar with your current photography style, which also can evolve in time!
Blogs are also good for SEO rather than portfolio websites. This is because of constant updates and several tasty contents. A well-maintained and constantly updated blog can surely advance in the search rankings!
Another advantage of blogs is that they are really great method for your clients to share the photos you captured of them. Individuals like seeing their own photos on their photographer’s blog site. They will surely share the link to their family and friends. Your clients will probably ask you if their photos will be uploaded to your website.
Most importantly, a photo blog will allow you to start making your personal brand. Your personal brand is what makes you unique, and this is very important.
A blog is not difficult to begin or maintain. Not only that, it’s usually cheaper than websites and more dedicated in getting sales. But before making a photo blog, make sure you’re aware of some common mistakes so you won’t repeat them.